Google Ad Grants 2021 for Non-Profits ($10,000 USD monthly Search Grants)

Published: 30 Sep 2021

Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search. Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.

Google Ad Grants

Google Ad Grants Benefits

You’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based ads, and get access to tools to help you build effective campaigns that can display on Google Search when people look for information related to your nonprofit.

• Raise Awareness for your cause
• Drive more website views and activity
• Track your non-profit marketing efforts
• Reach the people who need your help

Requirements for Google Ad Grants

To be eligible for a Google for Nonprofits account, an organization must:

• Be registered as a charitable organization in one of the countries listed below. All organizations must be verified as a nonprofit organization by TechSoup or the local TechSoup partner
• Meet the requirements in its own country. Sometimes countries have additional eligibility requirements. Find your country in the list below to review the additional requirements.
• Agree to the Google for Nonprofits Terms. 

You are not eligible for Google for Nonprofits if your organization is:

• A governmental entity or organization
• A hospital or health care organization (charitable arms or foundations associated with healthcare organizations are eligible).
• A school, academic institution, or university (philanthropic arms of educational organizations are eligible). Learn more about Google for Education, Google’s programs for educational institutions.

Application Deadline

How to Apply