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The World Food Prize is an international award recognizing the achievements of individuals who have advanced human development by improving the quality, quantity, or availability of food in the world.Conceived by Nobel Peace Prize laureate Norman Borlaug and established in 1986 through the support of General Foods, the prize is envisioned and promoted as the Nobel or the highest honors in the field of food and agriculture.It is now administered by the World Food Prize Foundation with support from numerous sponsors.Since 1987, the prize has been awarded annually to recognize contributions in any field involved in the world food supply, such as animal science, aquaculture, soil science, water conservation, nutrition, health, plant science, seed science, plant pathology, crop protection, food technology, food safety, policy, research, infrastructure, emergency relief, and poverty alleviation and hunger.