The WIN WIN Gothenburg Sustainability Award was established in the year 2000 by Göran Johansson, then mayor of Gothenburg, and Carl Bennet, a leading businessman in the Gothenburg region.
After unsuccessfully suggesting to the Nobel Prize Committee that it should establish a Nobel Prize for environmental contributions, Johansson and Bennet decided to introduce a completely new award, initially called the Gothenburg International Environment Award.The list of winners of the 1 million SEK award includes names such as Gro Harlem Brundtland, Al Gore, Kofi Annan, Park Won Soon, Margot Wallström, Alejandro Aravena and Kalundborg Symbiosis.
?The WIN WIN Youth Award was established in 2018 as a regional award, and in 2020 upscaled to an international award. It aims to empower and reward young people who play an active role in the creation of a more sustainable future. Every year, the jury chooses a theme for the award and then asks for nominations based on the selected theme. The winner is usually announced each spring and the award ceremony is arranged in October of the same year.