The Cartier Women's Initiative is an annual international business competition created in 2006 to identify, support and encourage projects by women entrepreneurs. ... It being understood that a business that is generating revenue is not necessarily profitable in its first years of operations In 2006, Cartier supported the very first edition of the Women's Forum for the Economy and Society, an international gathering designed to promote women's vision on issues of global relevance In 2006, Cartier and the Women's Forum joined forces with McKinsey & Company and INSEAD business school to create the Cartier Women's Initiative Awards that aim to support female entrepreneurs through mentoring, funding, networking opportunities and media visibilityThe very first Laureates were awarded in 2007. Since the creation of the Award, 32 entrepreneurs have received the Cartier Women's Initiative Awards.